Advertising disclosure
Some of what you see here is paid for. Here is exactly which parts, and what that does and does not affect.
The short version
San Fran can show one sponsored placement below an answer. It is always labelled Sponsored, it is always in its own card separate from the answer, and it has no influence on what the assistant recommends.
What is paid for
The card that can appear underneath an answer. It is sold through Zeekend, an advertising exchange, and an advertiser pays when it is shown or clicked. Some links may also earn a commission if you buy something after following them.
At most one placement appears per answer. Often there is none at all.
What is not paid for
Everything the assistant writes. No advertiser can buy a mention inside an answer, influence which destinations, hotels, airlines, routes or products get recommended, or have a rival left out. The model is not told what is being advertised, and the sponsored card is chosen after the answer is written, from the topic of the conversation.
That ordering is the mechanism, not a promise: the answer is finished before anything is sold against it, so there is nothing for a sponsor to lean on.
How to tell them apart
- The sponsored card has a visible “Sponsored” label at the top.
- It sits in a bordered, tinted card, separated from the answer above it.
- Its link opens in a new tab and is marked as sponsored for search engines.
- The assistant’s own text is never inside that card.
If you ever see something that reads as advertising but is not labelled, that is a bug worth telling us about. Write to hello@zeekend.com.
Why sponsorship at all
Running a model costs money per question. The options are to charge for it, to sell the conversation, or to sell a clearly-marked placement beside it. The middle one is off the table — see privacy — so it is the third, done in a way that keeps the answer honest.